Author Archives: Patrick Burke

Blog Microsites vs Subdomains vs Domain Question

One of my clients asked a great question earlier this week, “Should we implement a blog on a new domain, or on a sub-domain of our existing website?” First, let’s look at the real objective. The client wants to increase the visibility of his eCommerce site on the major search engines, thus increasing exposure, traffic, […]

Google’s New Logo

Google announced today in a blog post that they have redesigned their iconic logo for the 5th time since they were formed in 1998. The new Google logo is not a drastic departure from the originals, except this time the font is a bit more closer to the same one used in their brand new holding company […]

What Are Managed Search Services?

When your business signs up for Managed Search Services you are putting the daily administration and optimization of your online search campaigns and strategies into the hands of a 3rd party. A great example of a managed search service would be when a company hires us to create/run their Google AdWords account, which is also referred to as Google AdWords Management or Pay Per […]

Pay Per Click Budget Tips

So you have made the wise choice for your business marketing and decided to start a paid search campaign on Google AdWords or Bing, but you are not sure what you will need for a pay per click budget. The good news is that you can have any budget that you want really. It is totally […]

Marketing Ideas for Small Business

While its true that I have successfully provided internet marketing services for some very large corporations, by far I receive the most amount of correspondence from local business owners requesting marketing ideas for small business. Today more than ever your small business needs to consider how, not if, it will use the internet to gain new […]

Google IPO Anniversary

11 years ago the opportunity of a lifetime struck when Google did their initial public offering, also known as an IPO. It’s amazing to think of how much has changed in that time. Back on August 19th, 2004, Sergey Brin, Larry Page and Eric Schmidt agreed to work together at Google for the next 20 […]

Google is now Alphabet Inc

Today a man from Ohio might have just been handed a golden egg, his Twitter handle @alphabet is now the new name of the main corporation behind Google. It was a surprise move and the reaction from the market place was very positive as Google stock soared up 7% in reaction to the new restructuring. […]

Yahoo Sunnyvale Sign

Hackers Exploit Yahoo Ads

According to Malwarebytes, Yahoo and Bing seem to be the latest victims of a hackers attack who sought to exploit Flash vulnerabilities in out-of-date computers viewing display ads. Bing and Yahoo!, just like Google, have the opportunity for clients to show ads on their content networks. They can be simple text ads, or very cool […]

Google Rallies at $699.62 a share

I remember when Google was new, and I remember it hitting $100/share. I can still remember sitting in with the owners of an Internet Marketing company I was working for at the time, and them saying that Google can’t go any higher than the $300/share. Yesterday, Google rallied over 16% and has hit an all […]

Here Comes The Google Buy Button

Google wants to shorten the process of going from search results to buying. Smart move. To accomplish this idea, it means a Google Buy Button is imminent to start appearing on Google’s paid product listing ads, and from the sound of it, it seems to be really targeted more towards capitalizing on Mobile Ads. WHY? Anybody […]

Start Today & Save $500 Off Your New Setup


Start Today & Save $500 Off Your New Setup