Google’s New Logo

Google announced today in a blog post that they have redesigned their iconic logo for the 5th time since they were formed in 1998. The new Google logo is not a drastic departure from the originals, except this time the font is a bit more closer to the same one used in their brand new holding company “Alphabet”. I would describe it as similar to a sans-serif typeface. Most noticeably the small “g” will be gone as their go-to icon and instead a multi-colored capital “G” replaces it.

 

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