Internet Marketing

News and information about Internet Marketing with helpful tips and insights on recent trends. Internet Marketing is a broad term and most people don’t realize the scope that it can cover. Here we break down some of the components and give insights into best practices and common mistakes that most businesses often make. This is the place for information on Google AdWords, Yahoo!, and Bing.

Blog Microsites vs Subdomains vs Domain Question

One of my clients asked a great question earlier this week, “Should we implement a blog on a new domain, or on a sub-domain of our existing website?” First, let’s look at the real objective. The client wants to increase the visibility of his eCommerce site on the major search engines, thus increasing exposure, traffic, […]

What Are Managed Search Services?

When your business signs up for Managed Search Services you are putting the daily administration and optimization of your online search campaigns and strategies into the hands of a 3rd party. A great example of a managed search service would be when a company hires us to create/run their Google AdWords account, which is also referred to as Google AdWords Management or Pay Per […]

Google IPO Anniversary

11 years ago the opportunity of a lifetime struck when Google did their initial public offering, also known as an IPO. It’s amazing to think of how much has changed in that time. Back on August 19th, 2004, Sergey Brin, Larry Page and Eric Schmidt agreed to work together at Google for the next 20 […]

Google is now Alphabet Inc

Today a man from Ohio might have just been handed a golden egg, his Twitter handle @alphabet is now the new name of the main corporation behind Google. It was a surprise move and the reaction from the market place was very positive as Google stock soared up 7% in reaction to the new restructuring. […]

Yahoo Sunnyvale Sign

Hackers Exploit Yahoo Ads

According to Malwarebytes, Yahoo and Bing seem to be the latest victims of a hackers attack who sought to exploit Flash vulnerabilities in out-of-date computers viewing display ads. Bing and Yahoo!, just like Google, have the opportunity for clients to show ads on their content networks. They can be simple text ads, or very cool […]

Google Rallies at $699.62 a share

I remember when Google was new, and I remember it hitting $100/share. I can still remember sitting in with the owners of an Internet Marketing company I was working for at the time, and them saying that Google can’t go any higher than the $300/share. Yesterday, Google rallied over 16% and has hit an all […]

Here Comes The Google Buy Button

Google wants to shorten the process of going from search results to buying. Smart move. To accomplish this idea, it means a Google Buy Button is imminent to start appearing on Google’s paid product listing ads, and from the sound of it, it seems to be really targeted more towards capitalizing on Mobile Ads. WHY? Anybody […]

People on Phones

Internet Marketing Agency Prices

I have had several business owners recently tell me of phones call that they received from a so-called Internet Marketing Agency that will “put them on Google” for $100 a month. Sounds good right? Get’s better. Then after the first year, they drop the price to only $49 a month. Wow, that’s amazing?! No, absolutely not. […]

Yahoo to Spin Off Small Business Unit in Q4 2015

For the longest time if you were even remotely thinking of “Ali Baba”, it was usually followed by one of your friends holding his hands high in the air and uttering the magical phrase “Open Sesame“. These days Alibaba is all over the news and it has nothing to do with 40 thieves, caves full of treasure, […]

Yahoo Search Share on the Rise

According to StatCounter, Google’s search share fell below 75% for the fist time since they started tracking. Yahoo’s search, while expecting to see a decline after Firefox users switched back to Google, showed 2 months of slight gains. Here’s how it broke down. In January, Google had 74.8% of all US search referrals. Then came Bing with 12.4% […]

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