So you have made the wise choice for your business marketing and decided to start a paid search campaign on Google AdWords or Bing, but you are not sure what you will need for a pay per click budget.
The good news is that you can have any budget that you want really. It is totally up to you. However, there are some thing you should consider when trying to figure out how to start.
The first question you need to answer is what is your average Cost-Per-Click?
Hopefully, your Google AdWords Manager has already done at least some keyword research and has provided you with those answers. If not, well, there is your first step; head to the Google Keyword Research tool and begin.
Cost-Per-Click can range anywhere from 1 cent all the way to some very highly competitive keywords like “Insurance” for $50 a click. As you can imagine, a $10 a day pay per click budget will simply not work with a $50 a click keyword, in fact I would argue you need about a $500 a day budget minimum to play that game. Plus, I would definitely recommend a highly experience account manager. On the other hand, $10 a day could be a safe way to at least get started with a 50 cent to $1 per click average.
The bottom line is that your daily budget must have ample room to allow for at least several clicks a day or you will never get any results to track. Paid Search campaigns are all about testing keywords, tracking results, and adjusting bids and ad copy. Testing, tracking, and adjusting, that process never ends.
With that said, I have noticed that a majority of my clients who are brand new to Google AdWords marketing and paid search campaigns, on average, start with a $1000/month budget. That gives them a bit over $30 a day.
I love to help business find new clients and sales through paid search marketing. I’ve seen it change lives, save businesses, and become a complete game changer. It is truly a passion for me. This is why unlike many of my competitors who only want high dollar clients, I have a special package designed specifically for small businesses. My Business Intro Package has a small $1750 setup cost which includes everything you need; consultations, keyword research, tracking implementation, ad copy, account building, and more. Monthly management fee for paid search budgets up to $1500/month is only $350.
That’s correct! You can have one of the most experienced internet marketing consultants running your pay per click budget and Google AdWords account for less than the price of a part-time employee. All the information you need is on my Pay Per Click Management page or by calling 510-473-6772. Feel free to contact me, I’m always happy to answer any questions you may have. I wish you success!